BRANDING
“Identity is cause;
brand is effect.”
Larry Ackerman
Nothing is more vital than establishing an identify that resonates with stakeholders and remains consistent with your core values, business principles, and corporate style. We've been branding companies for more than 25 years and understand how to combine your "logo" with a comprehensive brand strategy. Our designers will handle the look while our strategists set you apart from the sea of competition sharking for your customers.
Building blocks:
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Identity: Logo design and development
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Strategy; Brand identify matrix
STRATEGIC COMMUNICATIONS
“However beautiful the strategy,
you should occasionally
look at the results.”
Winston Churchill
What's the difference between Cornerstone Communications and other advertising agencies or marketing firms? In a word: strategy. Our communications and marketing plans are infused with strategy from start to finish. We study your market, analyze your stakeholders and develop a strategic communications plan that reaches them with targeted message using the right mix of traditional and new media.
Building blocks:
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Stakeholder demographic analysis
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Development of target messaging
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Media distribution plan
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Budget preparation and analysis